Prison City Pub & Brewery

The Concept
Playing off of Auburn’s nickname, “Prison City”, a local couple opened Prison City Pub & Brewery. Their goal? To brew beautiful, artistically made beer to compliment pub fare featuring local ingredients and carefully crafted dishes. Our goal? To create visuals that combined the ideas of beer and prison into one seamless brand.    

The Visuals
A bold lock and key logo was created, using a pilsner glass as the key hole. The floor to ceiling infographic, using the same bold dark look, educates guests on the beer brewing process, while at the same time branding the pub environment. A warm beer-toned color palette was curated to compliment the rich black found within the pub, subtly reminding patrons of the award winning beer Prison City brews.