Path Through History
A trailblazing theme was employed as the centerpiece of the brand. The audience will be asked to participate in “blazing” the trail in a virtual and metaphorical way. ie: “Blaze a trail through history” or “Trailblazing a path through history.”
Bright colors were chosen as a nod to trailblazing (the act of marking a path by painting a tree, placing a wood marker, tying a piece of cloth to a branch, etc.). Common colors were chosen so that sites participating might source paper and other visual identifiers easily and cost effectively. The visuals will appear in the smart phone app, the videos and be employable by the sites to “mark” or “blaze” their events and perhaps specific tours.